Bitcoin can win US voters regardless of political lean, survey finds

Bitcoin can resonate with US voters even across political divides, according to a new analysis from the BTC Policy Institute released on Thursday, which shows that each party warms to Bitcoin when it’s seen as aligning with their core values.

BTC Policy utilized data from a June 2025 survey conducted by the US-based polling analytics platform Cygnal to model how Democrats, Republicans, and Independents respond to specific Bitcoin narratives.

Democrats were mostly attracted to Bitcoin’s (BTC) ability to enhance the financial freedom and inclusion for underserved populations, while both Republicans and Independents liked the stability that Bitcoin mining brings to the energy grid and the right to transact without government interference.

Independents were, however, twice as likely to own Bitcoin as Republicans and over five times more than Democrats.

Data from BTC Policy’s analysis on how strongly people from political groups align with Bitcoin narratives. Source: BTC Policy

Bitcoin and cryptocurrency have lately been seen as a means for financial innovation, having been embraced by the Trump administration so far in 2025, while it saw more cautious treatment under the previous administration.

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However, it’s worth noting that Bitcoin runs purely on math and code, and has no affiliation with any person, company or political party.

Policymakers need to reframe their Bitcoin messaging

BTC Policy stated that Bitcoin-friendly policymakers should educate their audiences on how Bitcoin aligns with their core beliefs, rather than referring to it as an investment: “Advocacy initiatives should prioritize value-based messaging over appeals to personal financial gain.”

Bitcoin offers bipartisan values

It said Bitcoin’s role in financial inclusion, protection from authoritarian control, and sustainable technological innovation could appeal across party lines to reduce polarization and improve bipartisan support for measures such as the Strategic Bitcoin Reserve:

“Policymakers across the aisle can leverage these insights to advance legislation that appeals to voters’ shared values of financial freedom and democracy, with low risk of alienating their voter bases.”

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